LinkedIn Ads for B2B Brands That Need to Reach the Right Decision-Makers

B2B advertising isn't about reaching the largest audience. It's about reaching the right people inside the right companies.

Lead Workz builds LinkedIn advertising campaigns around professional audiences, company characteristics, buying groups and business objectives — from lead generation to account-based campaigns.

Measured with

526matched

CMO128

VP Sales94

Head of Growth156

IT Director61

COO87

5Buying Roles

526Profiles Mapped

94%Relevance Score

The Basics

What Are LinkedIn Ads?

LinkedIn Ads allow businesses to reach professional audiences based on characteristics such as job function, seniority, industry and company attributes.

This makes LinkedIn particularly useful for businesses selling complex products, services or solutions where the person seeing the advertisement can influence or make a purchasing decision.

Audience Builder

Job FunctionMarketing, IT, Ops

SeniorityDirector & above

IndustrySaaS, Fintech, B2B

Company Size200+ employees

Company Revenue$10M+ annual

SkillsDemand Gen, ABM

Groups & InterestsB2B Growth, MarTech

Estimated Audience42,000+

What We Cover

What We Manage

6 areas we cover

B2B Lead Generation

Build campaigns designed to generate relevant business enquiries rather than simply maximise impressions or clicks.

Account-Based Marketing

Focus advertising on selected companies or high-value account segments instead of treating every potential customer equally.

Decision-Maker Targeting

Reach professional audiences based on relevant job functions, seniority, industries and company characteristics.

LinkedIn Lead Gen Forms

Reduce friction between ad engagement and enquiry using LinkedIn's native lead-generation experience.

Retargeting

Re-engage people who have previously interacted with your content, website or brand.

Beyond Form Fills

LinkedIn Ads Should Connect to Sales

A B2B campaign shouldn't be judged solely by how many forms it generates. The more important questions are:

Are the leads relevant?

Are they from the right companies?

Are they progressing through the sales process?

We therefore look at advertising as part of the wider funnel — connecting targeting, landing pages, lead capture, qualification and measurement.

How We Work

Our LinkedIn Ads Process

We start with the audience and business outcome, then build campaigns around the people and companies most relevant to the opportunity.

AudienceDefine the roles, industries and companies worth reaching.

Account SelectionShortlist the specific companies that matter most.

MessagingCraft creative that speaks to each buying role.

CampaignLaunch across Sponsored Content, InMail and forms.

Lead CaptureCollect enquiries with LinkedIn's native lead forms.

QualificationFilter and route leads to the right sales owner.

OptimisationRefine targeting and spend around what converts.

AudienceDefine the roles, industries and companies worth reaching.

Account SelectionShortlist the specific companies that matter most.

MessagingCraft creative that speaks to each buying role.

CampaignLaunch across Sponsored Content, InMail and forms.

Lead CaptureCollect enquiries with LinkedIn's native lead forms.

QualificationFilter and route leads to the right sales owner.

OptimisationRefine targeting and spend around what converts.

Get In Touch

Reach the People Who Matter to Your Pipeline

Put your B2B advertising in front of the audiences that actually matter.

Lead Workz — Build for visibility. Optimised for revenue.